DIGITAL MARKETINGBeginner’s Guide to SEO: Importance of Keyword Research

Keyword research helps boost your search engine optimization (SEO) operations. So, it is vital to comprehend the value of every stage.

In this brief guide, we’re going to discuss the process of keyword research. We will cover the basic terms, the primary procedures you should take, and the most destructive traps you should avoid.

1. How do I research keywords?

Keyword research involves identifying phrases potential clients use when looking for your business online. These phrases are called search keywords and can be entered into any search engine. Most of the tips below are fine-tuned for Google but can work with any other search engine.

If your website has keywords relevant to the correct search terms, it will rank better on the search results page. This ranking is merely the place in the search results list. First-to-appear websites gain higher website traffic.

Before defining any keywords, mark some associated themes with your business. Topics themselves are not keywords yet, but they will offer you a decent indication of where to start. Narrow them down by stating exactly what customers could search for.

Single-word keywords are typically too general if the user’s purpose is uncertain. It is difficult to earn a respectable ranking for them as competition is intense. Usually, the sweet spot is around 2–3 words.

Long-tailed (4+ words) keywords can be particular, so they don’t have a lot of searches. Some advise avoiding such low-volume keywords, but don’t underestimate them yet. They are easier to rise to and better at converting visitors into buying clients, and this duty is crucial when you have just started.

2. The process of researching keywords

Now that we have a general notion of what keywords are, we can start our study. The first step is the discovery phase.

Make a list of root keywords that are most likely to be used when searching for your website online. These brief keywords will allow you to “grow” other relevant phrases. Please take note of their frequency and volume.

In a significant way, SEO is market research on your internet customers. Thus, user behavior analysis is of the utmost relevance. Our second stage consists of asking questions about your customers:

  • Who and how are you searching for your brand?
  • When and where are they doing so?
  • Why is your product worth exploring?

You have to ask these questions from the customer’s standpoint. Often, a mistake here is presuming that the way you see your brand is the same as that of your clients. Be mindful that this is not necessarily the case.

The third stage is to seek out competitive keywords. Competition here is characterized in terms of the search result page ranking. So it is not only your direct business competition. Keeping this in mind, you have to determine low- and high-competition keywords. Generally, the larger the search volume, the more competitive and demanding the keyword is.

Depending on your plan, it can be wiser to target low-difficulty keywords. Usually, they are easier for gathering at least some visitors to your website. Later on, you can build on this traffic to generate even higher outcomes.

3. Keyword scraping

This stage needs us to touch upon a burning issue: the problem of collecting keyword data. The most relevant searches are frequently from the recent 12 months. So to determine keyword search volumes and page ranks, you need a lot of information.

When the data is obtained, you need a solution to alter your keyword wording without extra fees, make relevant ideas, and organize everything simply. All this may also be performed with the Google Keywords API at

No long hours collecting keyword data—a web scraper will visit Google and search for relevant information on your behalf. This will supply you with pertinent data, and you may move on to the next step, analysis.

4. Analysis and action plan

Now it is time to translate the raw data into guidelines for your SEO strategy. Pinpoint seasonalities and changes in place. Categorize the data according to the patterns and your priorities. Don’t forget to incorporate existing keywords so they will perform as well.

Lastly, map all the keywords to specific pages on your website and build an action plan. Many websites have one major page where most keywords are directed—the landing page, and it connects your top keywords to your most convincing promotional material. It would be a fantastic idea to consider this initially.

5. Conclusion

It is reasonable to assume that keyword research is one of the most important cornerstones of your online marketing. Sure, other factors might come into play, and changes will need to be made over time. But whatever your online marketing plan is, keyword research cannot be overlooked.

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